About us
Our Philosophy
Natural & Non-Toxic
We believe radiant skin and long-term health should never be at odds. That’s why every Noelani Skincare product is made with 100% natural-origin, vegan ingredients, free from synthetic fragrances.
We say no to parabens, phthalates, sulphates, petrochemicals, BHA/BHT, artificial dyes, mineral oil, and GMOs. Our formulas are designed to be as gentle as they are effective—ideal for sensitive skin and for anyone who wants to feel confident in their skincare choices.
You’ll never find shortcuts here. Just clean, thoughtful formulations made to nourish your skin and support your well-being over the long term.
Powered by Plants & Proven Science
At Noelani Skincare, tradition meets innovation. We combine powerful botanicals from Hawaii and Switzerland—plants long treasured for their skin benefits—with cutting-edge natural biotech ingredients like peptides, stem cells, and ferments.
Every ingredient is carefully selected for its quality and function. We go beyond trends and greenwashing to source proven, bioavailable actives that can genuinely support your skin’s vitality and resilience.
By blending holistic herbal knowledge with modern green chemistry, our formulas offer thoughtful, high-performance support for your skin—without overwhelming it.
Safe & Microbiome-Supportive
Your skin is a living ecosystem. That’s why all of our products are microbiome-supportive—designed to nurture the skin’s natural barrier with prebiotics, postbiotics, and fermented ingredients.
A healthy microbiome helps your skin stay balanced, hydrated, and resilient. By supporting your skin’s natural processes, we help restore harmony, protect against external stressors, and encourage your skin’s innate ability to thrive.
Rather than strip or disrupt, our skincare works in partnership with your skin—so you can glow from a place of real, rooted health.
Sustainable & Fair
We believe that what’s good for your skin should also be good for the planet. That’s why we source our ingredients ethically, sustainably, and as directly as possible—partnering with small producers and wild harvesters who share our values.
Many of our active ingredients are produced using green chemistry techniques that reduce waste and protect ecosystems. We prioritize fair trade and permaculture-based suppliers.
We use glass containers, refillable acrylic containers and recycled & recyclable paper to reduce landfill waste.
By supporting both micro- and macro-ecosystems, we aim to create skincare that uplifts people, plants, and the planet.
Multi-Functional & Minimal
Each product is intentionally designed to do the work of 3 to 5 conventional products—so you can simplify your skincare routine without sacrificing results.
Minimalism meets luxury in our rich, concentrated formulas. We focus on intelligent, synergistic combinations of active ingredients that target multiple skin needs in a single step.
Fewer products. Fewer preservatives. More time to enjoy your day—and more space on your shelf for what truly works
For Women in Every Season
Our skincare is slow-aging and supportive—not just of your skin, but of your life. Whether you're navigating hormonal shifts, caring for sensitive skin, or simply looking for a radiant, natural glow—our products are designed to meet you where you are.
We’ve tested them with women in every season of life—from those in the spring of youth to women in their graceful winter years—because your skin deserves care that evolves with you.
That’s why we use gentle yet effective ingredients that nourish, protect, and uplift at every age and stage. Because beauty isn’t static. It’s something that grows with you—and so should your skincare.
Size matters. Our formulations prioritize molecules small enough for your skin to easily recognize them and absorb them deeply into your skin, rather than just sitting uncomfortably on the surface. Superior absorption means superior effectiveness. You can feel our products working – plumping, nourishing, and delivering radiance from within.
Sourcing from nature’s most potent molecules, our plant-based bioactive ingredients deliver concentrated therapeutic potency to regenerate, renew, replenish, resurface, restore, and repair your skin - maximizing cellular performance and delivering transformative results.
We believe in the intricate connection between skin health and overall wellbeing. So every component of our products serves a purpose. From irresistibly captivating scents and exquisite textures to the calming colors and soothing feel on your skin. This is a multi-sensory experience that enhances your whole self.
Our products are formulated to offer extreme protection in a world where daily exposure to toxins is unavoidable. Every ingredient is certified MADE SAFE which eliminates the use of 15,000 toxic ingredients. All True Botanicals products also certified Vegan, Cruelty-Free, EWG Verified, Microbiome-Friendly, and Pregnancy-Safe.
Our products are formulated to offer extreme protection in a world where daily exposure to toxins is unavoidable. Every ingredient is certified MADE SAFE which eliminates the use of 15,000 toxic ingredients. All True Botanicals products also certified Vegan, Cruelty-Free, EWG Verified, Microbiome-Friendly, and Pregnancy-Safe.
Our Story
A skincare brand born from a desire for health and hope
Noelani Skincare began with a personal journey toward wellness. In my late twenties, as I prepared to start a family, I became disillusioned with mainstream skincare after learning how many conventional products contained harmful ingredients—such as phthalates in fragrances and hormone-disrupting UV filters—that could negatively impact fertility and breast health.
To take back control, I began formulating my own skincare in my kitchen—choosing every ingredient with care. Three years into this passion project, I woke up one night with absolute clarity and purpose: I felt called to create a skincare brand that would allow women to experience radiant, healthy skin without compromising their long-term health.
After four years of formal training in organic skincare formulation and three more years of research and product development, my dream has finally taking shape. I am so proud to present these products to you — made with intention, integrity, and love.
A passion for the skin microbiome - sparked by my children’s journey
The microbiome became a central focus of my work through motherhood. Both of my sons were born via cesarean section and struggled in their early years with digestion and persistent skin rashes. Searching for answers, I discovered the healing power of probiotics—and with that, a deep passion was born. I began studying the human microbiome and the incredible role of prebiotics, probiotics, and fermented foods—not just in gut health, but also in skin health.
This understanding became the heartbeat of Noelani Skincare. Every formula is crafted with 100% natural origin ingredients and includes microbiome-supportive elements like prebiotics, postbiotics, and fermented botanicals—because when the skin’s ecosystem thrives, so does its radiance and resilience.
From Hawaii to Switzerland - with love and reverence for nature
I grew up between the beaches and the lush rainforest where my grandparents lived. That early connection to nature—salt air, wet earth, wild blossoms—shaped my spirit. As an adult living in cities, I missed that deep rootedness and sensory bond with the natural world.
In my twenties, I moved to Switzerland for love. And as I explored the breath taking Alps and wildflower-covered meadows, I rediscovered that soulful connection to nature. I studied herbalism and became captivated by the healing potential of Swiss medicinal herbs. At the same time, I felt a renewed pull toward the powerful tropical botanicals of my Hawaiian heritage—plants that have been used for generations to nourish, heal, and protect the skin.
Every product in the Noelani Skincare line blends these two worlds: Hawaiian and Swiss botanical ingredients come together in each formula, crafted to restore a sense of connection to nature—no matter where you live. Through this union of tradition, science, and soul, we hope to offer you more than skincare: a moment of calm, a ritual of beauty, and a return to nature’s gentle strength.
